At Medialets I helped our team create the world’s best mobile ad serving platform.

Servo™ was the 2nd iteration of the interface our Agency and Publisher customers utilized daily to manage and traffic their mobile ad campaigns. They told us that it was revolutionary. A lot. As our team grew (and I could delegate more of the day-to-day), I tapped into my roots by leading the “Servo™” rebrand, further iterating on the platform’s UX and UI, and developing a practical iconography system that really brought everything together for our customers.